Eggfirst
Click Trick partnered with Eggfirst to execute a high-impact AI-driven television commercial campaign for the launch of Bank of Maharashtra’s Zenlife App. The campaign required advanced AI-based visual execution combined with professional-grade sound production and multilingual adaptation. The final films were showcased at the official launch event and presented by Nirmala Sitharaman.
Here’s your **Our Role (comma-separated)** line: AI-based TVC production
visual execution
post-production
sound design
Shaping Experiences That Matter.
- AI-based TVC visual execution
- Complete post-production pipeline
- Sound design & audio engineering
- Voice-over recording
- Hindi & English dubbing
- Broadcast mastering
- Final delivery for launch event screening
Eggfirst is a full-service advertising and marketing agency headquartered in Mumbai. With expertise spanning brand strategy, mainline advertising, digital marketing, rural engagement, and influencer management, Eggfirst has executed campaigns for leading brands across India. The agency is known for blending traditional advertising formats with digital innovation to create high-impact communication strategies.
Zenlife App – AI-Powered TVC Campaign Execution
An AI-powered multilingual TVC campaign was executed in collaboration with Eggfirst, featuring end-to-end visual production, sound design, dubbing, and broadcast-ready mastering for a national app launch.
The primary challenge was delivering high-quality AI-generated visuals within tight timelines while ensuring seamless synchronization with professional sound engineering, executing multilingual adaptations without disrupting narrative flow, and achieving broadcast-grade mastering suitable for an event-level presentation, all while maintaining strict production discipline alongside emerging AI-driven workflows.
The project successfully delivered four AI-powered television commercials with dual-language versions in Hindi and English, achieved event-ready and broadcast-grade quality standards, contributed to a nationally presented app launch campaign, and demonstrated the effective integration of AI-driven storytelling within financial communication.