Description
Project Overview
Seven Hours partnered with Click Trick to develop a bold and future-ready brand identity that could seamlessly extend across merchandise, print collateral, and promotional assets. The goal was not just to design a logo but to build a structured and scalable visual ecosystem, one that reflects the brand’s personality while maintaining clarity, versatility, and strong recall value. The project focused on creating a solid identity foundation and translating it into real-world applications that strengthen brand visibility and consistency.
Objective
To craft a distinctive and adaptable brand identity that establishes Seven Hours as a recognizable, premium, and cohesive brand across all brand touchpoints, from apparel to promotional materials.
The Challenge
The key challenge was to create a brand identity that felt contemporary and premium while remaining highly functional across diverse merchandise formats and physical applications. Balancing minimalism with strong brand presence required careful proportion control, typography refinement, and practical scalability planning.
Outcome / Impact
The outcome for Seven Hours was a cohesive and scalable brand identity system that maintains strong visual clarity across merchandise and print, ensures consistency in brand communication, enhances recognition and recall, and provides long-term adaptability for future expansion, positioning the brand as confident, distinctive, and ready for sustained growth.
Our Approach
We began by understanding the brand’s positioning, target audience, and long-term scalability goals. The identity was built around a clean, modern aesthetic supported by structured visual balance and strong typographic hierarchy. The logo system was designed for adaptability, ensuring it performs effectively across merchandise, print, packaging, and promotional assets. Beyond visual appeal, the focus was on usability. Every brand element was tested across real-world applications to ensure consistency, visibility, and longevity.
Scope of Work
- Logo Design & Identity Development
- Brand Mark System & Visual Architecture
- Color Palette Strategy
- Typography System Definition
- Merchandise Branding (Apparel & Accessories)
- Stationery & Print Collateral Design
- Brand Mockups & Application Visualization
- Identity Presentation & Brand Usage Framework
Detailed Brief
Seven Hours partnered with Click Trick to build a scalable and future-ready brand identity that extended beyond a logo into a structured visual system incorporating a defined color and typography framework, real-world merchandise applications across apparel and accessories, and strategically crafted brand collateral, resulting in a cohesive, modern, and highly recognizable identity designed for long-term growth across both digital and physical environments.
Project Details
Client
Seven Hours
Service
branding
Main Objective
"To craft a distinctive and adaptable brand identity that establishes Seven Hours as a recognizable, premium, and cohesive brand across all brand touchpoints, from apparel to promotional materials."
Core Competencies
Brand IdentityLogo DesignMerchandise DesignPrint CollateralVisual System
Project Gallery
7 Curated Assets